Search Engine Optimization (SEO)

One of the most valuable marketing investments a business can make is to practice good Search Engine Optimization (SEO) for your website’s pages.

 To put it as simply as possible, this is the process of ensuring search engines understand the content on your site and making smart decisions about how you want your content to be displayed in a search engine result.

Search engines have the incredible task of visiting, reading, and understand the billions of websites on the internet. They have to complete visit these websites sometimes multiple times a day so that they have up to the minute accurate results available to their users. Obviously, this process can only be completed by computers as there simply aren’t enough humans in the world to sort through all that information that fast.

The marketers at Hammerback Media are experts on how search engine algorithms work. With this knowledge, we tweak your content so that search engines have a complete understanding of the purpose of your page and can deliver it near the top of the relevant results for a user looking for your kind of business. This is a complicated and rapidly changing environment. Many marketers attempt to use tactics to trick search engines into believing their site’s content is more important or relevant than it actually is. These tactics are discovered eventually, sometimes prompting search engines to completely remove the website from search engine results.

We also dive a bit into how the user scans search engine results page. Understanding how users scan the results page allows us to make smart decisions when designing how your business’s search result is displayed. Without this customization, search engines sometimes pull irrelevant information from elsewhere on your page. This discourages user interaction. We ensure that results promoting your business display relevant and inviting information that encourages potential customers to click on your link.

Basic Audit

FREE

With our help

A detailed audit of your entire website

Identify all SEO penalties and Technical Errors

Identify areas where Content needs Improvement

Prioritized list of MUST FIX items

1 Hour of Consulting to Aide in Correcting Problems

If you hire us to fix the problems, there is no fee. Otherwise this audit is $250.

Audit + DIY

$750

A detailed audit of your entire website

Identify all SEO penalties and Technical Errors

Identify areas where Content needs Improvement

Prioritized list of MUST FIX items

Detailed directions about how to fix each item identified

2 hours of Consulting for SEO Help

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